Every year a new buzzword does the rounds at boardroom tables. Last year ‘bespoke’ was the word I kept hearing… This year I regularly hear the word ‘disruption’ which is often linked to innovation.
The article published in the Harvard Business Review in December 2015 [R1512B] is the perfect reference for people that use these words, or hear the words and want to get a deeper understanding of the underlying theory. The authors Christensen, Raynor and Mac Donald lament that “the theory’s core concepts have been widely misunderstood and its basic tenents frequently misapplied”. They continue to explain that disruption is a process, often building new business models, sometimes succeeding and sometimes not. They further warn against the mantra “disrupt or be disrupted”.
Disruptive innovation certainly is a tool to consider. Using it wisely can be the answer to your business challenge or the route to your next business opportunity.
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