Peter Senge in his book the Fifth Discipline says; “executives need to realise that in this world of rapid change and increasing interdependence, learning is too important to be left to chance”.
While Senge wrote this book in 1995 these words are still very relevant today.
Creating an authentic learning organisation is not something that is left to the Human Resources department. This has to be an all-out effort from everyone involved in the business. Leaders must play their part but so too the employees.
Successful marketing is about developing a truly differentiated brand.
In my view a great brand start with amazing people. People are amazing when they are as developed as can be for the tasks they need to perform.
The conclusion is simple; if you want to have a great brand you need great people. Great people are on top of their game all the time. Great people embrace learning as part of their daily routine.
Therefore, to build and sustain a great brand, an organisation must build and sustain an authentic learning culture.
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